As a custom laser engraving and printing business based in Miami, Fort Lauderdale, and South Florida, we have seen our fair share of marketing agency swag. From branded pens and notebooks to t-shirts and water bottles, there is no shortage of promotional items that agencies give out to clients and potential clients. But the real question is, what swag do clients actually keep?
As much as we love creating custom swag for our agency clients, we also understand the importance of creating items that will be used and cherished by their recipients. So, we did some research and gathered insights from both clients and marketing professionals to determine what swag is worth investing in. Here’s what we found:
It’s no secret that agencies want to get the most bang for their buck when it comes to swag. However, giving out large quantities of cheap, low-quality items may not be the best approach. Clients appreciate receiving items that are well-made and durable, rather than something that will fall apart after a few uses. When it comes to swag, less can definitely be more. Consider investing in high-quality, long-lasting items that will make a lasting impression on clients.
Let’s face it, we all have that one drawer in our office filled with random swag that we never use. To avoid becoming just another item in that drawer, it’s important to give out swag that is actually useful. Think about items that your clients will use on a daily basis, such as a sleek phone case, a portable charger, or a stylish tote bag. These items will not only be used frequently, but they will also serve as a constant reminder of your agency.
One of the most effective ways to make swag stand out is by personalizing it. Adding a client’s name or company logo to an item not only makes it more special, but it also shows that you put thought into the gift. With our custom laser engraving and printing services, we can add a personal touch to any item, making it more likely to be kept and used by the recipient.
There’s nothing wrong with traditional swag items like pens and notepads, but let’s be honest, they can be a bit boring. To make a lasting impression, consider giving out fun and unique items that will make clients smile. This could be anything from a custom-shaped stress ball to a trendy enamel pin. Get creative and think outside the box to make your swag stand out from the rest.
In today’s world, sustainability is an important factor for many consumers. This also applies to swag items. Clients are more likely to keep and use items that are environmentally friendly, such as reusable water bottles, bamboo utensils, or even a plantable seed paper bookmark. Not only will this show your clients that you care about the planet, but it will also align with your agency’s values and mission.
At the end of the day, the most important aspect of swag is the personal connection it creates. Clients want to feel appreciated and valued by their agency, and nothing says that better than a personalized gift. Along with custom laser engraving and printing, we also offer personalized gift sets for agency clients. These sets can include a variety of items, such as a customized mug, a personalized journal, and a handwritten note. Clients will appreciate the thought and effort put into these special gifts, and it will strengthen the relationship between your agency and your clients.
After giving out swag to clients, it’s important to follow up and check in to see if they received and enjoyed the items. This not only shows that you care, but it also gives you the opportunity to ask for feedback and see what items were a hit. Use this information for future swag orders and continue to build a strong relationship with your clients.
So, what swag do clients actually keep? The answer is simple: swag that is thoughtful, well-made, and useful. By investing in high-quality, personalized, and unique items, agencies can make a lasting impression on clients and strengthen their relationships. And as a custom laser engraving and printing business, we are here to help you create the perfect swag for your agency. Get in touch with us today and let’s make some memorable marketing swag together!
Call to action: Ready to create custom and personalized swag for your agency? Reach out to us today and let's make some memorable marketing swag together! Check out our portfolio for inspiration and contact us to get started.
Meta Description: Discover what marketing agency swag clients actually keep in this informative and engaging blog post by a custom laser engraving and printing business in Miami, Fort Lauderdale, and South Florida. Learn about the importance of quality, usefulness, personalization, and sustainability in creating memorable swag. Contact us today to create personalized and unique swag for your agency!
